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# Consumers Digest

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## Posts

- [9 Essential Elements of a High Converting Landing Page](https://consumersdigestmedia.com/9-essential-elements-of-a-high-converting-landing-page/) - Creating a landing page isn’t rocket science—but it does take effort to make an effective one. High converting landing pages encourage customers to take action. That requires going beyond simply designing something that “looks good.” So how can you demystify the process and unleash your landing page, to the amazement of the watching world? Keep reading,
- [Remarketing 101: The Guide for Dummies](https://consumersdigestmedia.com/remarketing-101-the-guide-for-dummies/) - Have you ever visited a website, and then the next day, while browsing online, you saw an ad for the very same website? That was no accident. Maybe you’ve visited a brand’s website you’re considering buying from, added items to your cart, but didn’t complete the checkout process? Then the next day, while browsing online,
- [How To Create High Quality Product Images For Your eCommerce Store](https://consumersdigestmedia.com/how-to-create-high-quality-product-images-for-your-ecommerce-store/) - Human nature suggests that we buy with our eyes. As a result, the majority of the time spent online shopping means the decision to buy is typically made while viewing the product page. The quality of the product description, among other critical product details, factor heavily into the purchase decision as well, but the product
- [Trust Badges: Why And How To Use Them To Boost Your eCommerce Sales](https://consumersdigestmedia.com/why-and-how-to-use-trust-badges-to-boost-your-ecommerce-sales/) - Displaying trust badges correlates significantly to increasing conversions and sales for eCommerce businesses How significant of a lift can merchants expect to see? Over that last decade, studies have shown that a customer is 17% more likely to complete a transaction online when provided with a trust badge during the checkout process. In many instances
- [Let's Talk Email Marketing And Why It's STILL Important](https://consumersdigestmedia.com/lets-talk-email-marketing-and-why-its-still-important/) - What is email marketing? Email marketing is a marketing strategy that uses email as a tool to deliver messages and generate sales – almost too self explanatory. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services in a variety of
- [Repeat Customer Insights: Gain Visibility Into Exactly What’s Going On](https://consumersdigestmedia.com/repeat-customer-insights-gain-visibility-into-exactly-whats-going-on/) - “I decided to switch to your competitor” “Oh yeah, I meant to re-order but I kept forgetting to” “I bought something from them a couple of years ago. It was okay but I don’t really know that store” These are the conversations your customers might be having in their heads about your store. Or worse,
- [Underused Cross-selling and Upselling Tactics To Take Advantage Of](https://consumersdigestmedia.com/underused-cross-selling-and-upselling-tactics-to-take-advantage-of/) - Upselling & cross-selling—the art of suggesting additional upgrades to a purchase as well as closely related products—can be one of the most significant levers at your disposal when it comes to growing average order value (AOV) with relatively little marketing effort. These strategies are applied to customers that are already interested in your brand and
- [What is Lead Generation Marketing & How You Can Use it to Your Advantage](https://consumersdigestmedia.com/what-is-lead-generation-marketing-and-how-you-can-use-it-to-your-advantage/) - A quick refresher: The basics of the lead gen process The lead generation process can be scalable, repeatable and predictable for your business. So let’s walk through the basic steps in a very straightforward way. First, a visitor discovers your business through one of your marketing channels – think your website, blog, or social media
- [How to Increase Your Average Order Value (AOV) in a Variety of Ways](https://consumersdigestmedia.com/how-to-increase-your-average-order-value-aov-in-a-variety-of-ways/) - When it comes to increasing revenue, often many business owners instinctually think the only way to grow is to find more customers. It’s a way to grow certainly, but not the only way. Instead, we would make the argument that increasing your average order value (AOV) is actually one of the most cost effective and
- [Tips for Writing Persuasive Product Descriptions That Sell!](https://consumersdigestmedia.com/tips-for-writing-persuasive-product-descriptions-that-sell/) - Most product descriptions aren’t the best, unfortunately. That’s a tough truth but companies really do struggle to nail this part. You might think; who really reads the copy on your product pages, anyway? Isn’t it just an afterthought? Don’t shoppers just look at the pictures and read reviews? There are so many other things to
- [Sparknotes Strategies for All Things Customer Acquisition](https://consumersdigestmedia.com/sparknotes-strategies-for-all-things-customer-acquisition/) - What if I told you that the cost of acquiring new customers has gone up nearly 10% YoY over the course of the last 6 years? Well, according to Profitwell, that’s exactly what’s happened. Gone are the days where social marketplaces would organically boost your post simply because you made it, or even because it’s
- [Social Media Insider Secrets: Context for Content](https://consumersdigestmedia.com/social-media-insider-secrets-context-for-content/) - You’ve probably heard the phrase, “Content is king.” Well, as user tendencies and content consumption have evolved with internet behavior over the last 20 years, social media content may have elevated its status to the king of kings. And while it’s imperative to position your brand in front of the correct audience, it’s crucial that
- [A/B Testing Principles: Optimize Touchpoints at Each Stage of Your Funnel](https://consumersdigestmedia.com/a-b-testing-principles-optimize-touchpoints-at-each-stage-of-your-funnel/) - How powerful is A/B testing? Well, aren’t you curious when you read all about how companies you know claim to get thousands more leads overnight from tweaking something simple like changing the color of a button? … Or when one change to a form on an important landing page boosts their revenue by thousands? Don’t
- [9 Ways to Optimize Your eCommerce Conversion Rate by Traffic Source](https://consumersdigestmedia.com/9-ways-to-optimize-your-ecommerce-conversion-rate-by-traffic-source/) - Email, SEO, social, content marketing, PPC… the list of channels you are told to optimize for goes on and on and on. You’ve got tons of traffic sources you’re relying on to attract people to your website and sometimes it can get overwhelming. Depending on who you talk to, some channels stand out more than
- [A Deeper Dive Into Effective Strategies Proven to Lower Shopping Cart Abandonment Rates](https://consumersdigestmedia.com/a-deeper-dive-into-effective-strategies-proven-to-lower-shopping-cart-abandonment-rates/) - People love to shop, but that doesn’t really mean they’re always buying 😜 Over the better part of the last decade (2010-2020), the average cart abandonment rate during checkout was 41%. Long before they even get to checkout, the majority of shoppers who visit your store won’t end up buying from you. Everyone thinks that
- [Lead Gen Strategies Proven to Give Your Sales a Bump](https://consumersdigestmedia.com/lead-gen-strategies-proven-to-give-your-sales-a-bump/) - Online lead generation encompasses a wide range of tactics, campaigns, strategies and channels depending on the platform on which you’re aiming to capture leads. In previous articles we covered a bunch of lead capture best practices once you actually have a visitor on your site. But how can you get them there in the first

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- [About Us](https://consumersdigestmedia.com/about-us/) - Mission Driven At our core, we exist to make the eCommerce shopping experience more transparent for both buyers and sellers. Over the course of the last 6 decades, Consumers Digest has collected data about millions of consumer touchpoints for thousands of brands and the diagnosis is clear: Trust drives the transaction and customer satisfaction powers
- [Blog](https://consumersdigestmedia.com/blog/) - Our Blog Read our latest blog posts Read Our blog Tips for Writing Persuasive Product Descriptions That Sell! Most product descriptions aren’t the best, unfortunately. That’s a tough truth but companies really do struggle to nail this part. Read More » June 2, 2022 How To Create High Quality Product Images For Your eCommerce Store
- [The Verified  Difference](https://consumersdigestmedia.com/the-verified-consumers-digest-difference/) - The Verified Consumers Digest Difference Connecting buyers to VERIFIED sellers for 60 years. Leverage our influence to unlock key customer insights about critical business activities ✔️ Try for Free Contact Us See an instant lift Merchants see an immediate boost in conversion behavior. Turn intent into sales Track what influenced real purchases, signups and more.
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- [Supercharge lead & demand gen efforts](https://consumersdigestmedia.com/supercharge-lead-demand-generation-efforts/) - Supercharge your customer acquisition Attract, nurture & convert buyers using trust at scale like never before 📈 Try for Free Contact Us Take your content marketing to the next level Content is foundational to attract your audience's attention. Added trust helps generate about 4x as many leads as other marketing methods & costs 62% less!
- [Show The World Your Business Is Legitimate](https://consumersdigestmedia.com/show-the-world-your-business-is-legitimate-through-the-power-of-a-trust-badge/) - Convert up to 300% more visitors into leads, sales & long term customers Simply existing on the internet will not convince shoppers to purchase from your brand. Prove you’re legitimate using strategically placed trust badges ✔️ Try for Free Contact Us Social proof is a powerful tool 92% of people will trust a verified product
- [Sales Teams](https://consumersdigestmedia.com/sales-teams/) - Empower sales teams with actionable insights Sell smarter, close quicker, accelerate revenue, build TRUST with your audience(s) at scale 🏆 Try for Free Contact Us Accelerate conversion & revenue growth Use trust to empower your sellers to stand out with immersive content and powerful insights that drive full-funnel buyer engagement. Lead high-impact teams. Scale with
- [Repeat purchase rate visibility](https://consumersdigestmedia.com/measure-repeat-purchase-rate/) - Let trust power your repeat purchase insights Get visibility into exactly what’s going on with your customer behavior 📈 Try for Free Contact Us Repeat customers are more valuable than any other customer Losing customers is one thing. Losing repeat customers is a completely different story. Repeat customers spend 153-397% more than first-time customers when
- [Reduce Shopping Cart Abandonment](https://consumersdigestmedia.com/reduce-shopping-cart-abandonment/) - Significantly reduce cart abandonment Despite your best efforts, 70-80% of the shoppers currently browsing your online store will leave without completing a purchase and never return… 📉📉📉 It’s time to change that! Try for Free Contact Us Provide multiple payment options Payment options can make or break a purchase, and providing choice enables retailers to
- [Optimize funnels & conversion rates](https://consumersdigestmedia.com/funnel-conversion-rate-optimization/) - Full funnel coverage & conversion rate optimization Make every customer interaction a possible revenue generating opportunity 📈 Try for Free Contact Us Use high-quality images and video on your product pages Think about what you want to see when you are shopping online. You can’t touch the product or put it on. Trust is in
- [Marketing Teams](https://consumersdigestmedia.com/marketing-teams/) - Build compelling experiences at every touchpoint Attract, inspire, convert, win business! 💵 Try for Free Contact Us Connected GTM teams grow revenue faster Plan and coordinate across marketing & sales channels. Empower sales & customer success with strategy, insights & context-rich sales plays that help them convert more sales. Increase brand awareness using trust Show
- [Lifetime value tracking & insights](https://consumersdigestmedia.com/actionable-lifetime-value-tracking-and-insights/) - Maximize the lifetime value of every customer Go beyond single sales to the real goal: creating loyal customers 🔥🔥🔥 Try for Free Contact Us ROAS based on LTV Use the badge to help identify your best customers & the offers, content & touchpoints they resonate with most. Optimize your ad spend based on data. Optimize
- [Increase AOV](https://consumersdigestmedia.com/increase-aov-at-every-touchpoint/) - Increase AOV at every touchpoint Turn every interaction into a potential buying opportunity 📊 Try for Free Contact Us Bundle trusted products together at checkout Implement cross-sell & upsell strategies at the decision & post purchase stage of your funnel. 2 pictures with badges VERIFYING your products are better than 1! Proudly display company policies
- [High value eCommerce brands: Products and services](https://consumersdigestmedia.com/we-work-with-high-value-ecommerce-brands-selling-products-and-services/) - Drive revenue, not just clicks Use trust to drive more sales conversions – we work with eCommerce brands selling products & services 🛍️ Try for Free Contact Us Reduce cart abandonment rates Quit leaving money on the table. On average, 70-80% of shopping carts are abandoned. Claw back earned revenue towards the bottom of your
- [Enhanced customer journey attribution](https://consumersdigestmedia.com/enhanced-customer-journey-attribution/) - Enhanced customer journey attribution Use trust to optimize deal velocity during every stage of your funnel 🎯 Try for Free Contact Us Maximize deal velocity between lifecycle stages See where transition times between stages are high so marketing, sales & CS can make adjustments to programs that quickly remove bottlenecks. Increase conversion rates for low
- [Content marketing strategy](https://consumersdigestmedia.com/a-content-marketing-and-digital-advertising-strategy-that-converts/) - Amplify your content marketing efforts Target the right customers with compelling messages at the right time so they’ll be more likely to convert ✔️ Try for Free Contact Us Product pages get purchases & add-to-carts Showing shoppers that your products are verified is a powerful conversion tactic. Add the trust badge to high quality product
- [Contact Us](https://consumersdigestmedia.com/contact-us/) - Need Help? Since 1960, we've obsessively focused on connecting buyers to verified sellers. Email Us Support@consumersdigest.com Headquarters Chicago, IL Get in TOUCH with us First Name* Last Name* Email* Help us help you quicker! If your message has to do with any of the subjects below, please check all boxes that apply: Lead Generation Conversion
- [Build Trust With Your Audience - FAST](https://consumersdigestmedia.com/build-trust-with-your-audience-fast/) - Build instant trust with your audience Connect buyers with vetted sellers, every time! Earn quick conversion wins by displaying trust signals throughout your shopper’s purchasing journey 🚀 Try for Free Contact Us Give your brand instant credibility Let website visitors know that your brand is legitimate & safe to purchase from with just a glance.
- [Pricing](https://consumersdigestmedia.com/pricing/) - Trust is the secret ingredient powering transaction success! Powerful enterprise features made easy for only $1 per day! 💵 Basic 1-month free trial $ 29 99 Monthly Instant lift in conversions Full funnel coverage Flexible layout Smart targeting No-code setup Theme compatibility Try for Free Payment 100% secured Plus 1-month free trial $ 79 99
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## Categories

- [Email Marketing](https://consumersdigestmedia.com/category/email-marketing/)
- [AOV (Average Order Value) Strategies](https://consumersdigestmedia.com/category/aov-average-order-value-strategies/)
- [Decreasing Cart Abandonment](https://consumersdigestmedia.com/category/decreasing-cart-abandonment/)
- [Increasing LTV & Lowering CAC](https://consumersdigestmedia.com/category/increasing-ltv-lowering-cac/)
- [Lead Generation](https://consumersdigestmedia.com/category/lead-generation/)
- [General Digital Marketing & Trust Badge Use Cases](https://consumersdigestmedia.com/category/general-digital-marketing-trust-badge-use-cases/)
- [Conversion Rate Optimization](https://consumersdigestmedia.com/category/conversion-rate-optimization/)
- [Acquisition, Retention, Engagement & Churn](https://consumersdigestmedia.com/category/acquisition-retention-engagement-churn/)
- [Content Marketing](https://consumersdigestmedia.com/category/content-marketing/)
- [Selling Better](https://consumersdigestmedia.com/category/selling-better/)

## Tags

- [Marketing](https://consumersdigestmedia.com/tag/marketing/)
- [Lead Generation](https://consumersdigestmedia.com/tag/lead-generation/)
- [How To](https://consumersdigestmedia.com/tag/how-to/)
- [Digital Marketing](https://consumersdigestmedia.com/tag/digital-marketing/)
- [Lead Generation Marketing](https://consumersdigestmedia.com/tag/lead-generation-marketing/)
- [Conversion Rate Optimization](https://consumersdigestmedia.com/tag/conversion-rate-optimization/)
- [eCommerce Marketing](https://consumersdigestmedia.com/tag/ecommerce-marketing/)
- [Direct to Consumer](https://consumersdigestmedia.com/tag/direct-to-consumer/)
- [Email Marketing](https://consumersdigestmedia.com/tag/email-marketing/)
- [Email Marketing Strategies](https://consumersdigestmedia.com/tag/email-marketing-strategies/)
- [Traffic Source](https://consumersdigestmedia.com/tag/traffic-source/)
- [Customer Journey](https://consumersdigestmedia.com/tag/customer-journey/)
- [Shopping Cart Abandonment Rate](https://consumersdigestmedia.com/tag/shopping-cart-abandonment-rate/)
- [Shopping Cart Conversions](https://consumersdigestmedia.com/tag/shopping-cart-conversions/)
- [Trust Badge](https://consumersdigestmedia.com/tag/trust-badge/)
- [Trust Strategy](https://consumersdigestmedia.com/tag/trust-strategy/)
- [Types of Trust Badges](https://consumersdigestmedia.com/tag/types-of-trust-badges/)
- [Content Marketing](https://consumersdigestmedia.com/tag/content-marketing/)
- [Content Marketing Strategy](https://consumersdigestmedia.com/tag/content-marketing-strategy/)
- [Social Media](https://consumersdigestmedia.com/tag/social-media/)
- [Budgeting](https://consumersdigestmedia.com/tag/budgeting/)
- [Go To Market](https://consumersdigestmedia.com/tag/go-to-market/)
- [Customer Success](https://consumersdigestmedia.com/tag/customer-success/)
- [Marketing Attribution](https://consumersdigestmedia.com/tag/marketing-attribution/)
- [Paid Acquisition](https://consumersdigestmedia.com/tag/paid-acquisition/)
- [Growth Marketing](https://consumersdigestmedia.com/tag/growth-marketing/)
- [Cross-sell](https://consumersdigestmedia.com/tag/cross-sell/)
- [Up-sell](https://consumersdigestmedia.com/tag/up-sell/)
- [Remarketing](https://consumersdigestmedia.com/tag/remarketing/)
- [Retargeting](https://consumersdigestmedia.com/tag/retargeting/)
- [Post Purchase Funnel](https://consumersdigestmedia.com/tag/post-purchase-funnel/)
- [Facebook Ads](https://consumersdigestmedia.com/tag/facebook-ads/)
- [Product Images](https://consumersdigestmedia.com/tag/product-images/)
- [Shopify Optimization](https://consumersdigestmedia.com/tag/shopify-optimization/)
- [Product descriptions](https://consumersdigestmedia.com/tag/product-descriptions/)

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